I had something to say

Now, relax and enjoy my blog

I’ve been wanting to speak my mind for a long time. This is the place where I finally do it.

This blog is where I share the things people in fashion rarely say out loud. Not because they’re shocking, but because they require experience, clarity and the willingness to look at the industry without the usual filters. Fashion isn’t just aesthetics. It’s strategy, timing, relationships, risk, business models and choices that can push a brand forward or hold it back for years.

If you’re looking for sugar-coated stories, this isn’t the right corner of the internet. Here we talk about what really happens behind the scenes: how distribution works, how buyers decide, how markets shift, why some brands break through and others disappear. The parts no one posts on Instagram, but that shape the future of every label.

If you’re reading this, chances are you’re looking for something real. Something useful. A perspective based on work done on the ground across Europe and Asia, between brands, buyers, trade shows, negotiations, mistakes, opportunities and everything in between.

That’s what this space is for: to share what I’ve learned, what I’m still learning and what actually matters in this industry.

Welcome. Enjoy the journey.